One destination. A shared message.
Create a consistent water-awareness journey across your tourism network, tailored to local priorities.
Tourism boards · Destinations · Communities
Protect what makes your destination extraordinary.
Mobilise your hotels and guesthouses around water. A non-exclusive tourism office partnership, free by default, with a guided 90-day pilot.
Activate your hospitality network
Equip participating establishments with practical guest communication and a common engagement approach.
See the collective picture
Agree shared indicators, compare participation and communicate progress with evidence and local context.
A clear partnership
You bring people together. We bring the programme to life.
A practical water-awareness programme for your hotels and guesthouses, with a limited workload for your team.
0 €to recommend BlueGo
No financial contribution from the tourism office by default. A non-exclusive partnership, with no commission on hotel contracts.
Optional destination campaigns are quoted separately.Stage
Your tourism office
BlueGo
Scope
Tourism officeShares local priorities and selects accommodation providers.
BlueGoPrepares the programme, content and schedule.
Mobilise
Tourism officeInvites its network and recommends the programme.
BlueGoHosts the collective presentation and answers questions.
Activate
Tourism officeMakes introductions and shares approved messages.
BlueGoContracts directly, deploys and supports the hotels.
Review
Tourism officeShares feedback from businesses and the destination.
BlueGoProduces the adoption review and proposes next steps.
Each property chooses freely. Institutional logos, quotes and campaign messages are approved with the tourism office before use.
Your first 90 days
A local pilot. A shared momentum.
An indicative schedule, adapted to your season and your network. Start with 15–30 invited properties.
Scope the pilot
A 45-minute briefing, messages for approval and 15–30 properties to invite.
Invite the network
Invitations, reminders and demonstration preparation with your tourism office.
Introduce BlueGo
A 35–45-minute collective session, followed by individual conversations.
Activate the hotels
Contracts, profiles, content and the participating properties’ first posts.
Share the review
Adoption, activation, feedback and an expansion decision, then an annual review.
BlueGo Destination
Take your destination programme further.
Optional services, with a separate scope, budget and agreement for the destination.
Your resource centre
Everything to bring your network on board.
Download the dedicated documents in English or French. Adapt the templates to your organisation before sharing.
BlueGoTourism office partnership sheetWater Intelligence · Awareness · Engagement
Tourism office partnership sheet
The collaboration model, responsibilities, benefits and next steps.
Download PDFVersion française ↓BlueGo90-day destination launch kitWater Intelligence · Awareness · Engagement
90-day destination launch kit
Pilot schedule, webinar agenda, invitation, campaign post and review template.
Download PDFVersion française ↓Ready to personalise
Invite your accommodation network
Replace the fields in brackets, then approve the message before use.
Good to know
Your practical questions
A programme shaped around your placeTalk about your destination
Local priorities. A common language.
Start with the water challenges that matter to your destination. Build a shared approach across tourism offices, hotels and public partners, with messages adapted to each audience.
Local water context and seasonal considerations
Visitor communication across the destination
Network participation and progress reporting
Water Intelligence
Start with your water context.
COUNTRY EXPLORERAQUEDUCT 4.0 / 2023
FranceLow–medium
Select a country to compare national water stress.
Explore a location
Baseline water stress
Low–medium
LowExtremely high
10–20%water stress category
Pressure varies across basins and seasons. Check the context of your destination.
National category, weighted by total water demand. The percentage range describes the category, not a measured national withdrawal ratio. Local and seasonal conditions can differ.
Explore any location in AqueductLow <10%Low–medium 10–20%Medium–high 20–40%High 40–80%Extremely high >80%
Source: WRI Aqueduct 4.0 · Country Rankings (2023) · CC BY 4.0. Baseline data, not live alerts. Map: Natural Earth. No WRI endorsement implied.
A shared future starts here
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